Apple has done it again. Not with a new Mac, or iOS update, or a next-gen iPhone. This time, it's dropped a £219.95 sock, for your iPhone. Officially named the "[iPhone Pocket,](https://www.apple.com/uk/shop/product/hs8p2zm/a/iphone-pocket-by-issey-miyake-long-sapphire)" this crossbody knit pouch is part of a limited-edition collaboration with Japanese designer Issey Miyake. It's fashion. It's function. It's… a very expensive phone sock.
Let's break it down:
This thing is 3D-knitted, crossbody-style, and comes in muted tones like blue, brown, and black. If that's too subtle for your vibe, a [shorter version](https://www.apple.com/uk/shop/product/hs8r2zm/a/iphone-pocket-by-issey-miyake-short-lemon) (with strap options for looping over your arm or tying to a bag) is available in bright shades like orange, yellow, purple, pink, and turquoise for a mere £139.95.
In Apple's words, it's "an additional pocket" that can hold "any iPhone" along with a few small daily essentials. It's literally a bag. A tiny one. Made from yarn. Inspired by—wait for it—"a piece of cloth."
We're not making this up. That's Apple's design brief.
According to Yoshiyuki Miyamae, design director at Miyake Design Studio, the iPhone Pocket "explores the concept of 'the joy of wearing iPhone in your own way.'" Which sounds like a poetic way to describe what many would simply call "carrying your phone in a bag."
Still, in true Apple fashion, the product has been stripped down to its minimalist essence and priced like a small luxury. Because why carry your iPhone in a regular pocket when you could drop over two hundred pounds on a glorified knit sleeve?
The iPhone Pocket launches online on November 14. It will also be sold in select Apple Stores across the US, UK, France, Greater China, Japan, Singapore, South Korea, and Italy. Expect limited quantities—and probably a few raised eyebrows.
If this all sounds vaguely familiar, that's because Apple once sold "iPod Socks" back in 2004—six in a pack, all colourful, all ridiculous. Steve Jobs even joked at the time, calling them "a revolutionary new product." The difference? Those socks cost £29. This one costs almost eight times that, for just one.
So, is it genius? Is it trolling? Is it high fashion or high farce? Either way, Apple has managed to get everyone talking about a sock for your iPhone. Again.
Let's break it down:
This thing is 3D-knitted, crossbody-style, and comes in muted tones like blue, brown, and black. If that's too subtle for your vibe, a [shorter version](https://www.apple.com/uk/shop/product/hs8r2zm/a/iphone-pocket-by-issey-miyake-short-lemon) (with strap options for looping over your arm or tying to a bag) is available in bright shades like orange, yellow, purple, pink, and turquoise for a mere £139.95.
What exactly is it?
In Apple's words, it's "an additional pocket" that can hold "any iPhone" along with a few small daily essentials. It's literally a bag. A tiny one. Made from yarn. Inspired by—wait for it—"a piece of cloth."
We're not making this up. That's Apple's design brief.
What's the point?
According to Yoshiyuki Miyamae, design director at Miyake Design Studio, the iPhone Pocket "explores the concept of 'the joy of wearing iPhone in your own way.'" Which sounds like a poetic way to describe what many would simply call "carrying your phone in a bag."
Still, in true Apple fashion, the product has been stripped down to its minimalist essence and priced like a small luxury. Because why carry your iPhone in a regular pocket when you could drop over two hundred pounds on a glorified knit sleeve?
Where to get it
The iPhone Pocket launches online on November 14. It will also be sold in select Apple Stores across the US, UK, France, Greater China, Japan, Singapore, South Korea, and Italy. Expect limited quantities—and probably a few raised eyebrows.
A nod to the past (unironically)
If this all sounds vaguely familiar, that's because Apple once sold "iPod Socks" back in 2004—six in a pack, all colourful, all ridiculous. Steve Jobs even joked at the time, calling them "a revolutionary new product." The difference? Those socks cost £29. This one costs almost eight times that, for just one.
So, is it genius? Is it trolling? Is it high fashion or high farce? Either way, Apple has managed to get everyone talking about a sock for your iPhone. Again.