CDKeys Rebrands to "Loaded" Ahead of Major Expansion

[CDKeys](https://cdkeys.pxf.io/LKGOXV), the long-standing digital games retailer, is entering a bold new era. Starting **September 1, 2025**, the company will rebrand as **Loaded**—complete with a new name, logo, and visual identity. It's more than a facelift. It's a signal that the company is levelling up.

Why the Change?

According to the company's announcement, the rebranding is aimed at **future-proofing**. In 2026, Loaded plans to make a serious push into **mobile gaming**, expanding well beyond its traditional console and PC offerings. The name "CDKeys" no longer accurately represents a company that aspires to be more than just a reseller.

There's also a strategic shift in positioning. Rather than sitting in the crowded lane of key marketplaces, Loaded wants to **stand shoulder-to-shoulder with major platforms** like Steam, Riot, and Epic. The new identity is meant to reflect that ambition—more platform, less storefront.

What's Actually Changing?

• **The name**: CDKeys becomes **Loaded**.
• **The look**: A new logo and updated visual branding will roll out across the website, social media, and email.
• **The message**: Loaded is gaming's next evolution—not just a place to buy, but a brand players can rally behind.

When's It Happening?

The complete transformation goes live on **September 1, 2025**, when CDKeys officially becomes Loaded and the new domain—loaded.com—takes over.

What It Means for Gamers

If you've used CDKeys before, you'll still find the same deals, fast delivery, and platform coverage. But expect more: a deeper product range, especially in mobile, and a sharper, more modern experience across the board.

TL;DR

• CDKeys is rebranding to **Loaded**.
• Launch date: **September 1, 2025**
• Reason: Expansion into mobile gaming, modernising identity, and stepping out of the key-seller shadow.
• New website: **loaded.com**

For longtime users, it's business as usual—but with a new name and a bigger mission.