Micron Is Retiring Crucial, And Consumer PC Builders Are Losing A Pillar

Micron is shutting down its Crucial consumer business, ending all retail and distribution sales of Crucial memory and storage by the end of fiscal Q2 2026. That date falls in February 2026, which means Crucial SSDs and DRAM kits will stay on shelves for a while, but once inventory runs out, the brand is finished. Micron says nothing changes for warranty service or support, so owners of current products are covered.

This is a significant shift. For nearly thirty years, Crucial has been one of the most familiar names in consumer memory and SSDs. It filled an important role: dependable RAM for everyday upgrades and affordable NVMe drives that offered good performance without fuss. For many PC builders, Crucial was the safe pick when budgets were tight, and reliability mattered more than flashy specs.

Micron will continue selling Micron-branded hardware to enterprise customers, but Crucial will disappear from the consumer aisle. According to Micron, the choice comes down to capacity and priority. “Micron has made the difficult decision to exit the Crucial consumer business to improve supply for our larger, strategic customers,” said Sumit Sadana, EVP and Chief Business Officer. AI infrastructure is eating an enormous share of the world’s DRAM output, and Micron wants more of its resources directed toward data centre and high-bandwidth memory, where demand is rising faster, and margins are more substantial.

The company says this is part of a broader portfolio shift and that it will try to place affected employees into open positions. For PC users, the takeaway is blunt. A long-standing, trustworthy brand is being retired so Micron can chase AI-driven growth. Fewer players will be left competing for consumer memory and storage, and the market will depend even more on the remaining names to keep prices stable and choices broad.